Over 100 years of tradition - that remains, even with a new brand identity!

May we introduce? Our new brand design.

We have been working on the development and preparation of our new brand identity for almost a year. With the turn of the year, we are now starting to implement it step by step - both online and offline.

The change has already been visible in many areas over the last few days, and other areas will follow gradually. Many are already asking: why a new design?

In November 2024, we deliberately asked ourselves how our previous, striking cube related to us and what we do today. At the same time, we have stood for much more than "tubes" for years. Since our foundation in 1919, we have continuously developed, opened up new areas of business and constantly adapted to external conditions.

This change should also be reflected in our image.

A design that shows our development, underlines our attitude and makes the future of Standard visible - not least as a modern and attractive employer brand.

Exhibitor Data Sheet