World of Cables

Your stage for innovations in
wire and cable

Present your company at the special area at wire 2026 in Düsseldorf. Take advantage of the joint stand and the comprehensive marketing package.

Take part as an exhibitor now

Nothing works without cables

The backbone of the industry

High-performance cables are essential for reliable power and data transmission in industry and critical applications — from high-voltage transmission to telecommunications and automation systems. Modern cable technologies enable stable power supply, low-loss signal transmission and promote innovation.

With World of Cables, wire Düsseldorf is creating a globally unique platform for cable manufacturers that completes the cable ecosystem – from materials and manufacturing technologies to application examples in key industries.

Facts & Figures

Participation & benefits

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Decision-makers are at wire — the world's No. 1

Whether you are a trade visitor — e.g. technical purchaser or managing director — or an investor, the world's most important trade fair for the wire and cable industry is a must-attend event in your 2026 calendar. Global market leaders and first movers in the wire and cable industry will be presenting their innovations in machinery, equipment and products.

Join us at the highest level for new inspiration, networking, professional small talk and big business!

Participation & benefits

Your benefit at the trade fair and online

By participating in the World of Cables, you secure an all-round all-inclusive package that guarantees you not only reliable planning but also maximum impact. From complete stand organisation to exclusive marketing measures and valuable networking opportunities - you benefit from a complete package that supports your trade fair appearance efficiently and professionally.

In addition to participating at the joint stand ‘World of Cables’, you also have the opportunity to present yourself with an individual stand. Feel free to contact us to find the right solution for your participation.

Benefits of the joint stand

16 sqm stand space (larger areas are also available on request)
Stand construction including furniture & lockable cabin
Daily cleaning
Power connection
Media fee and Waste disposal fee included
Use of the networking area
3 exhibitor passes

Comprehensive marketing package

Exclusive advertising and communication on the website, social media, in newsletters, information brochures and eye-catching labelling in the catalogue
Exclusive visitor advertising and invitations via Messe Düsseldorf
50 free visitor admission vouchers