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The voucher codes for your customers

Invite your customers to the fair and generate new business

  • Use customer vouchers for your marketing & sales strategy
  • Re-activate your former customers
  • Acquire new customers in a targeted manner
  • Benefit from attractive discounts for every admission voucher ordered
  • Tickets are only charged after admission
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The place to be: wire 2026 for exhibitors

Foto: Model und Produktdetail beim Fotorundgang





 


Besucherakquise

Services for your personal visitor marketing

Everything for your visitor acquisition

From visitor brochures to admission vouchers - invite your customers, create personalized LinkedIn banners and much more. You can also use our special services for your personal visitor marketing. This allows you to lay the foundations for new business in advance.

To all market leaders, innovation drivers and challengers:

Here are the decision makers!

The who-is-who of the industry meets at the wire. Technical buyers, financially strong investors and good customers, who are drawn to Düsseldorf from all over the world on the fivetrade fair days, are well aware of this. At the last wire alone, more than 2/3of all trade visitors found new business partners. Everyone who wants to do business and stay in business goes to wire.
Graphic: 97% satisfied customers
Hot Topics & Fokusthemen

What is driving the wire and cable industry?

Hot topics & focus topics
Discover the latest trends, e.g. in our Hot Topics: The ecoMetals initiative provides a forum for pioneers of resource-saving processes and products. And the topic of hydrogen is also moving as a sustainable factor in the energy mix. You can also explore our special topics - from the world's largest stainless steel community to the entire value chain for springs & fasteners: Innovators in raw materials and materials, machines, technologies and end products.
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Become exhibitor

The fastest way is online: it takes just a few steps to apply!

Apply online now!
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Use our services

We offer a wide range of services to ensure your success!

Overview of services

Your digital exhibitor passes

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Order your exhibitor passes directly online!

  • Order and distribute exhibitor voucher codes up until the last day of the trade fair
  • Passes can be reprinted if lost
  • Pay per use
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Visitors arrive from all sectors.

Ready for big business!

wire is “the place to be” for trade visitors from all of the customer industries — from the automotive right up to the electronics industry. Around 75 % belong to the category of upper and middle management. This is a meeting on the highest level — for customer care, specialist small talk and big business.
Be there, where decisive discussions are being held.
Grafik: 2/3 of visitors found new business partners

Acquisition worldwide

We make acquisitions all over the world

for your success in Düsseldorf!

From wire, we go on the offensive for your business using a large-scale, international campaign for customer acquisition. It takes place every two years on all channels. We also mobilise contacts through our 68 offices abroad, which are active in more than 120 countries. Because your trade fair success starts today.
Represented all over the world

Our services for you

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Contact

Do you have any requests or questions? Our Team will personally take care of it.
Your service team
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Stand building

Only a few steps: Plan and calculate your trade fair stand online.
Configurator
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Profile data

Buyers, investors and good cutsomers - meet the visitors of wire.
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Organisation

From catering to transport: all services can easily be ordered at the Online Order System.
Overview OOS
Foto: Produktdetail
Logo Tube

Concurrent

In addition to wire, the world’s largest trade fair for the tube and tube processing industry will also take place: Tube. Come and take a look — to find interesting new contacts and synergies.

Tube 2026
Photo: Düsseldorf and Rhine

Düsseldorf

When you come to wire from all over the world, you will quickly feel at home. Because the Rhine metropolis is a cosmopolitan city. Benefit of special tavel packages at the trade fair.

Plan your visit