A completely newly composed visual conception, short and concise texts, inviting navigational structure and the use of latest technology – the new internet presence of Saarstahl is showcased as modern, informative and customer-orientated.
The result is not simply a revision but rather a completely new Saarstahl presence on the internet. The focus is on three target groups: customers, future employees and people with a general interest. Correspondingly, the main navigational structure is clearly laid out with the three areas “Products”, “Career” and “Group” and so it offers speedy orientation. The user obtains a wide range of information about Saarstahl's products and production equipment, for example, as well as references to publications and latest press releases and authentic stories from employees who tell us something about their jobs at Saarstahl.
The newly developed page structure is aligned towards the users' interests and, with just a few clicks, they can find the content they are searching for. On the service-orientated details pages, the customer can find important product information immediately or call the desired contact in technical or commercial customer service directly via smartphone.
Just as the new website fully meets the demands of today's mobile usage behaviour, thanks to so-called “responsive designs”, whether presentation is on the screen of a personal computer, smartphone or tablet, it is always optimally adapted and makes navigation easy.
Source: Saarstahl AG